Anchor Collection Announces Appointment of Chris Lynn as Director – Global Sales Redondo Beach, California | February 26, 2020

Anchor Collection has appointed veteran business destination marketing executive Chris F. J. Lynn the Director-Global Sales, announced Cherryl Brazier, president and founder of the hotel, destination and venue representation company.

Lynn, who has more than 20 years of high level and critical experience in the field of business destination marketing, will be based in New York focusing on expanding Anchor Collection’s business development on the East Coast, concentrating on New York, Boston and Washington, D.C.

“Well known as a leader in our industry, Chris will oversee new business opportunities for Anchor Collection on the East Coast,” explained Brazier. “He will execute marketing campaigns and initiatives to attract and secure key partnerships with corporate players and preapproved partner properties within the Anchor Collection network.”

Prior to joining Anchor Collection, for 16 years as Chief Representative he led the business development operations in North America for London & Partners, the official promotional agency for the city across the areas of tourism, investment, trade and higher education.

Other industry experience includes leadership roles with:  Edwardian Hotels of London as Group Sales Manager;  Director of Sales & Marketing  for Marriott Hotels & The Brewery; and Account Director of Sales at MCI Group. He has garnered a number of awards including being named Supplier of the Year in 2018 by the Professional Convention Management Association(PCMA).

“Chris has a stellar track record for developing and winning new business and audiences through forging strong relationships with key North American clients,” said Brazier.

Anchor Collection specializes in the outbound meeting and incentive market, offering targeted representation based on the strong relationships and connections Ms. Brazier built over 25 years with companies who book group travel worldwide. Based in Redondo Beach, California, Anchor Collection conducts sales across the U.S., with particular emphasis on the West Coast and now the Northeast.

Anchor Collection clients include :

  • Pacific World – The Global DMC in 40 Countries
  • etc.venues in London, Birmingham and Manchester, UK
  • etc.venues in New York City, USA
  • Hôtel Barrière le Majestic Cannes, France
  • Hôtel Barrière le Normandy Deauville, France
  • The Mulia, Nusa Dua, Bali, Indonesia
  • Chewton Glen, Hampshire, England
  • Cliveden House, Berkshire, England
  • The Lygon Arms, Cotswolds, England
  • 11 Cadogan Gardens, London, England
  • Isolé Villas, Orlando, Florida, USA
  • Candacraig, Strathdon, Scotland

Contact Anchor Collection at:  Tel. 310-316-0248, cell 310-972-0920;  email Cherryl@anchor-collection.com;  website www.anchor-collection.com.

Or Chris Lynn at chris@anchor-collection.com,  Tel. 917-655-2630

etc.Venues Goes Global Announcing New York Location
Redondo Beach, CA | May 21, 2019

 

Leading London-based conference and events venue experts make first foray into the U.S. with 45,000-square-foot space at 360 Madison Avenue

 

May 21, 2019 (New York, NY)etc.venues, a London-based global leader in dynamic conference and events, announced today that it is expanding internationally with plans to open its first conference venue in New York City. The 45,000-square-foot venue located at 360 Madison Avenue in Manhattan will be etc.venues first move into the U.S. market and is a cornerstone of the company’s ambitious expansion plan.

“We believe the New York conference market is ripe for disruption and we’re very excited to open our first U.S. conference venue in New York – it is one of the premier meeting markets in the world,” said Alastair Stewart, Managing Director of etc.venues. “We’re the largest urban day conference venue provider in London and we want to create that dominance in New York as well.”

Known in London for its mouth-watering dishes, frictionless tech offerings, and thoughtful services, etc.venues is focused on providing a superior experience to those meetings planners, companies, and innovators, seeking urban-based locations to hold events and conferences.

Set in Midtown Manhattan, a few steps from Grand Central, the 360 Madison Avenue location, will be the first of its kind of three spaces etc.venues plans to open in New York City in the next twelve months. The two additional pipeline properties will be in highly accessible locations across the city. The 360 Madison venue will have 45,000 square feet across two interconnecting floors and 10 rooms. All 10 spaces will include etc.venues design hallmarks that boast art installations, natural light, high ceilings and spacious layouts for natural collaboration and connection.

Anchor Collection Announces Representation of UK’s Iconic Luxury Hotels Group
Redondo Beach, CA | January 16, 2019

Anchor Collection is now representing one of the UK’s most prestigious and bespoke hotel groups, Iconic Luxury Hotels, announced Cherryl Brazier, president and founder of the hotel, destination and venue representation company. “Iconic Luxury Hotels comprises four historic and atmospheric properties located in legendary settings that offer an extraordinary range of meeting, incentive and event sites and immersive experiences,” explained Brazier. The four Iconic Luxury Hotels are Cliveden House & Spa, in Taplow, Berkshire, England; The Lygon Arms in Broadway, Worcestershire, England; Chewton Glen Hotel & Spa, in the New Forest, Hampshire, England; and 11 Cadogan Gardens, in Chelsea, London.

Read the full article here: Anchor Collection Announces Representation of UK’s Iconic Luxury Hotels Group

Anchors Aweigh!- Accomplished Meeting and Incentive Travel Executive Cherryl Brazier Launches Anchor Collection
Redondo Beach, CA | March 28, 2018

Drawing upon a quarter century of international executive experience in group, meeting and incentive sales, Cherryl Brazier has founded Anchor Collection – a hotel, destination and venue representation company.

“Anchor Collection specializes in the outbound meeting and incentive market, offering targeted representation based on the very strong relationships and connections I have built over 25 years with companies who book group travel worldwide,” Brazier said.

She has launched her boutique representation company with her first client, Pacific World, a destination management company operating in 38 countries and more than 100 destinations.

Prior to founding Anchor Collection, Brazier was with Carlson Rezidor Hotel Group for eight years as director-global sales, where she oversaw meeting and incentive sales for a collection of 400 hotels worldwide.

Previous positions include global director of group and incentive sales with Millennium Hotels and Resorts; director of group, meeting and incentive Sales at Thistle Hotels; and senior marketing executive with the British Tourist Authority in Los Angeles.

Based in Redondo Beach, California, Anchor Collection conducts sales across the U.S., with particular emphasis on the West Coast. “I am getting the word out about Anchor Collection to clients and companies I have worked with in the past, generating a lot of excitement for my new venture,” Brazier said.

A member of SITE since 1996, she has served on the organization’s International Board of Directors including as vice president, the Southern California Board of Directors and, in 2007 as chair of SITE’s International Conference. She has also been a member of MPI since 1996 and has served on the U.K. Board of Directors. She attended the Leeds Polytechnic School of Hospitality Management in the U.K., achieved the SITE Certified Incentive Specialist (CIS) certification and was awarded the Sustainable Event Professional Certification from the Green Meetings Industry Council (GMIC).

Contact Cherryl Brazier and Anchor Collection:

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