Drawing upon a quarter century of international executive experience in group, meeting and incentive sales, Cherryl Brazier has founded Anchor Collection – a hotel, destination and venue representation company.
“Anchor Collection specializes in the outbound meeting and incentive market, offering targeted representation based on the very strong relationships and connections I have built over 25 years with companies who book group travel worldwide,” Brazier said.
She has launched her boutique representation company with her first client, Pacific World, a destination management company operating in 38 countries and more than 100 destinations.
Prior to founding Anchor Collection, Brazier was with Carlson Rezidor Hotel Group for eight years as director-global sales, where she oversaw meeting and incentive sales for a collection of 400 hotels worldwide.
Previous positions include global director of group and incentive sales with Millennium Hotels and Resorts; director of group, meeting and incentive Sales at Thistle Hotels; and senior marketing executive with the British Tourist Authority in Los Angeles.
Based in Redondo Beach, California, Anchor Collection conducts sales across the U.S., with particular emphasis on the West Coast. “I am getting the word out about Anchor Collection to clients and companies I have worked with in the past, generating a lot of excitement for my new venture,” Brazier said.
A member of SITE since 1996, she has served on the organization’s International Board of Directors including as vice president, the Southern California Board of Directors and, in 2007 as chair of SITE’s International Conference. She has also been a member of MPI since 1996 and has served on the U.K. Board of Directors. She attended the Leeds Polytechnic School of Hospitality Management in the U.K., achieved the SITE Certified Incentive Specialist (CIS) certification and was awarded the Sustainable Event Professional Certification from the Green Meetings Industry Council (GMIC).
Contact Cherryl Brazier and Anchor Collection: