The story behind the name “Anchor Collection” Cherryl Brazier | March 28, 2018

One of the most difficult decisions facing any entrepreneur is what to call the company. Many factors come into play:

– How does the name reflect my company image?
– Is the name already taken?
– How does it translate into other languages?

After having a couple of months of enforced vacation to travel and contemplate what I want to do with the rest of my life, I decided to set up my own representation company in early January.

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