The Collection
Our collection of partner hotels offers the highest in luxury and quality. Spanning multiple continents, we offer unique destinations in Europe, Asia, the Middle East, Africa, South America and the Caribbean.
Anchor Collection takes pride in our partner destinations that have achieved or are working toward environmental or Green Key certification.
We will donate 1% of annual profit to the Ocean Conservancy.
Through independent group sales support, we connect partner hotels and destinations with key players in the meeting, event and incentive industries.
We consistently offer reliable and steadfast support throughout the sales process for international partner properties and local (U.S.-based) meeting, incentive and event professionals—both direct and third-party DMCs.
We are strategic partners, global meeting and incentive industry professionals, and highly successful luxury hotel sales reps that seamlessly connect premium international properties with interested corporate accounts.
Having over two decades of sales experience, we have developed a loyal client base and extensive network in the domestic and international meeting and incentive market. We are experts at hotel representation and sales representation, building partner relationships that deliver positive, measurable results.
Cherryl Brazier, President
Testimonials
I have known Cherryl Brazier for over 20 years and have worked with her in a variety of capacities. She has always shown an outstanding work ethic, professional knowledge and a great resource on destinations and properties.
To know and work with Cherryl is to know a person who personifies what a business partner should be. In this time of extraordinary change in the industry, having a partner like Cherryl makes my work easier.
Michele Hayes | Managing Partner, Strategic Meetings & Incentives
Cherryl is an absolute superstar!!! She is a MASTER relationship builder and knows exactly how to engage the customer. She maintains an impressive client base, and continues to produce top sales results, even in a struggling economy! She is consistently a top performer and a natural born leader.
She is easy to work with and has much respect in our industry. She is someone that continues to educate herself on industry trends and the sky is the limit for her. She has been a great mentor of mine and I am so thrilled I now have the opportunity to work alongside her and learn from a true industry pro!
Judi Holler-Durkin | Holla Productions
Cherryl is a strong sales practitioner who has exceptional client relationship management and networking skills. A highly motivated individual, but also strong as part of a team.Chris Lynn | Vice President of North American & Emerging Markets, London & Partners
Cherryl not only has the ability to sell a hotel or destination, she is the only person I know that has extensively traveled the world and truly has a huge amount of insight regarding hotels, cities and countries. She is an advocate and partner to her clients and is a great partner with hotels.Deborah Borak, CDS, CMM, SMMC | Vice President/Team Director, ConferenceDirect